Post Production

As part of the post production process of my music video, I need to research where my music video will be shown or watched by members of my target audience and other audiences too.

Youtube

YouTube is a video sharing website which was created in February 2005.  Individuals upload videos onto the website which can be watched by other people. As the video sharing website became popular, larger companies started offering material on the site. Youtube has also become a advertising centre. Adverts can be seen before videos are viewed. In November 2006, YouTube was brought by google for the price of $1.65 billion.
Many artists now use YouTube as the main viewing platform for members of their target audience to view their music videos. Official music videos are uploaded by  the bands official page on YouTube which is partly run by the record company they belong too. On YouTube, many unknown bands have made their way to the top by uploading their music and music videos. The song I am using for my artist: "Glue by Nina Nesbitt" has a total of 100,513 views. She is still a relatively new artist with only 1 EP album released. The large amount of views ammounted for this one song suggests that YouTube and easy access to her music has boosted her credibility and popularity as a artist.

I am planning to place my video on Youtube. If I was going to release my track officially into the music market then I would be placing the video on YouTube to gain followers. Instead, I am going to place the video on YouTube to gain valuable feedback from members of my potential target audience.

iTunes is one of the biggest online music download sites available. it is run by apple who launched the store to link up with their music playing products such as the ipod nano and the ipod classic. iTunes has recently started offering a new feature; the ability to buy music videos. If I were to release my music video I would consider getting it available to buy on the Apple iTunes store so my target audience do have the opportunity to buy the music video along with the song if they so wish.

I know it is vital that I place my video up on YouTube for free. This is due to my audience feedback saying this is the way they use most to view music videos. It would be up there for free meaning my artist and any record company she would be signed too would not make any money. However, it would encourage audiences to listen to the music by Tempany and encourage them to purchase the music. I would also put the video up on iTunes for sale.

As for music channels, I believe that approaching both 4Music and MTV would be the best way to advance. By approaching both companies there is a possibility that my music video could be shown on both channels increasing the amount of people who could view the video. This also allows all members of the audience to view the video on 4Music as that channel is now available to everybody since the digital switchover. But it also my artist to make conections with the larger company of MTV which could prove helpful in the future.