Creativity

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns. Creativity involves breaking out of established patterns in order to look at things in a different way. It is also a great motivator because it makes people interested in what they are doing...it makes life more fun and more interesting." - Edward de Bono


"Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it." - C. S. Lewis


"Out of limitation come creativity." - Debbie Allen


"A truly creative person rids him or herself of all self-imposed limitations." - Gerald G. Jampolsky
"Problems cannot be solved by the same level of thinking that created them." - Albert Einstein

"Can anybody be given a great degree of creativity? No. They can be given the equipment to develop it - if they have it in them in the first place." - George Shearing


"Creativity and artistic endeavours have a mission that goes far beyond just making music for the sake of music." - Herbie Hancock

Creativity is where a person creates something new that is individual and original. It can be a product, piece of art, music, literature etc that is different, shows an inspiring concept, brings new ideas or meaning to the audience, something that expresses emotions and ideas to the viewer. Creativity is usually inspired by other creative products or ideas but can be totally original and innovative. Time and equipment has limited my creativity to some extent because I've had to work in a time frame and use resources that were on offer to me however with more time and a wider range of resources I could have been more creative and created a better outcome. While working to the brief it wasn't too difficult to still be creative because I was able to adapt it to my skills and experiment with new technologies to make a creative product. A lot of my creativity is about trial and error because I need to test, practice and adapt my ideas before I create an effective outcome. For example with my digipak I played around in photoshop and the image on the front cover til I was happy that it worked.

To some extent working within conventions has stifled my creativity because I've had to ignore some ideas because they would not appeal to the audience. For example, at one point I wanted to include more abstract effects in the music video however we decided that it did not really fit with the mainstream pop genre of the music.