INSERT YOUTUBE NARRATIVE VIDEOS
Typical narratives for music videos
usually have a protagonist. The protagonist (which is normally
the lead singer) has a specific persona, relating to the brand image of the
artist/band. Typical narratives in music videos
usually have a range
of characters to follow a story.
Videos will either contain a Subjective
Character; where a range or
character’s ‘stories’ are shown, or they will contain an Objective Character; where only one character’s story is
shown.Mise-en-scene is an important aspect in a typical
narrative for a music video. The props, settings and costumes are key aspects
to establishing relationships
between the artist and the artist’s audience.
—Performance: (to convey a sense of the in-concert
experience) “performance oriented visuals cue viewers that the recording of the
music is the most significant element”. - Performance based
plots are used in upbeat music videos to convey a fun and active atmosphere in
the video.
—Narrative: (Linear, love stories most popular – “Action
in the story is dominated by males who do things and females who passively
react or wait for something to happen” (Schwichtenberg, 1992)). - Narrative
based plots are used to tell a story, this is a popular approach in music
videos for songs that are about the relationship between two people.
—Conceptual: (metaphors
to create a mood, offer multiple meanings).
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